A few doors down the street a folding sign sits on the sidewalk most days. In witty messages it suggests that passers by stop in for some dessert, for some chocolate. The jokes vary with the weather.

This shop, opened about a year ago, is part of the rapid gentrification of the neighborhood. Without question, the shift from $2 tacos to $2 chocolates is predicated on the gifts of rapidly rising incomes and shifting demographics. This change comes with the displacement that is making the Mission district of San Francisco a battle ground for policy folk of all flavors. Bicycle advocates, transit advocates, NIMBY folk, working class locals, service providers, and the ever increasing influx of people from all over the world.

The inviting sign exists entirely within this larger sphere. Yet for each passer by it exists for just one moment on this otherwise quiet block of 15th Street. And in that moment is where it shines, where the day’s joke about dessert has the chance to make us laugh, regardless of the greater context. All that matters in that moment is how clever the author was on any particular morning.

Walking home past that shop last night I was surprised to see it completely full, every seat taken and people standing indoors and out, enjoying strange confectionary pleasures. Surprised because this block of 15th Street is relatively quiet; There are no other commercial properties. And surprised because chocolates for a minimum of $2 is a specific market.

More than surprised though, I was happy. Because the women who opened this shop, who work endless hours in its stainless kitchen, have built something that brings joy. They have brought a new source of happiness into the world with their baking and confectionary, with their renovated storefront and their jokey sign, that did not exist before.

Listening to the laughter from inside as I walk past on a Saturday evening, I am reminded how much better we can make the world, through hard work, for other people.