Letters to companies part 1, Palm

Dear Palm,

As someone who has never owned a single Palm device, but who would like to, I have some facts that I would like to bring to your attention. Currently there are 4.6 billion mobile phone subscribers on the planet. Four point six billion.

Currently your phones are available in the US as carrier-locked CDMA devices, or in a few non-English keyboard configurations on select carriers in other nations.

This decision is destroying your business. Verizon, as of September 2009, had 89 million subscribers. Sprint had 48.3 million. As a total then, Palm phones are primarily targeted at 137.3 million people.

Basic math reveals Palm’s problem. 137.3m/4.6b = 0.029. That’s right. Palm is targeting 2.9% of the global market by delivering carrier-locked CDMA devices. Suddenly Palm’s 0.7% of the global market does not seem low at all, considering Palm’s devices must compete with RIM, HTC, LG, Samsung, and Motorola for that same 2.9% (those being the other major handset makers supported by Sprint and Verizon).

Now that we have the facts out of the way, let me suggest a solution. It is simple and guaranteed to improve Palm’s sales.

Release unlocked GSM versions of your hardware for sale world wide.

To increase sales, target more people. Both in the US and out, there are a huge number of people, including myself, who have never had the opportunity to try WebOS. Give us that chance. Palm is making great software, but the decision to restrict it to 2.9% of the total phone market is, as we’ve seen from your recent guidance changes, not wise. Palm is a small company, and makes few devices (two, as of this writing). Distribute them as widely as possible.

Thank you.